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Social Media: Boasting About Your Big Deal? Big Mistake.

By Mark Hunter
The Sales Hunter

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Lately, I have mentioned in various ways that you should definitely make your presence known on the web and through social media channels. Something you should NOT do, however, is share that you believe you are about to close a big sale or that you just have.

I continue to be amazed at the number of people who put on Facebook, Twitter, or other social media sites that they closed a big deal with a particular person or company or they expect to soon. Yes, it's great to close a sale, but broadcasting the news to everyone? You've got to be kidding! Throwing out a specific name or even hinting of a name or location of a potential customer or big deal can and will spell trouble.

Here's why: First, it may very well get the customer thinking they paid too much since you're suddenly boasting about your success. Second, it signals to your competition and others what is going on and what you are doing.

My rule is simply this: If you even have the slightest doubt about sharing news of a sale, don't share it. And certainly do not share anything about a specific customer or business transaction unless that customer has given you clear permission to do so.

Revised: 05/29/2010 - Article Viewed 117 Times

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Biography

Mark Hunter, "The Sales Hunter," helps individuals and companies identify better prospects, close more sales, and profitably build more long-term customer relationships."

Mark Hunter has spent almost 30 years in sales, formerly working for three Fortune 100 companies, and currently as a sales consultant and motivational speaker. He has managed sales territories worth more than $200 million in annual sales, as well as directed more than 200 sales people and $700 million in annual sales. It's Mark's experience in key sales positions with top corporations that gives him the confidence to deal with CEOs and other senior-level people in today's corporate environment.

Contact Information

Mark Hunter
The Sales Hunter
402-445-2110
Mark@TheSalesHunter.com

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