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Do Customers Always Choose Quality And Buy What They Need? - No

By Scott R. Sheafer
Sales Tips By Scott

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Take this little Marketing 101 test:

1. Who is the largest provider of hamburgers in the world? McDonald's, of course.

2. True/False. McDonald's makes the best hamburgers in the world. A big "false" on that one.

3. True/False. We consume gazillions of McDonald's hamburgers because they are good for us; they are what our bodies need. Not surprisingly, false.

McDonald's provides all the ammo I need to demonstrate two important marketing principles that impact our selling every minute.

Hamburger Marketing Principle #1
Your products don't have to be the best in order for you to be successful.

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Revised: 06/06/2010 - Article Viewed 172 Times

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Biography

Scott R. Sheaffer, CSE, DTM, is a sales trainer and authors this sales tips website. He is a contributing writer for other books, sales blogs and national publications. Most recently he has completed his book, Comatose Management. He lives in DFW (Dallas, Texas) and has worked in sales, sales management and sales training for over 20 years in companies ranging from small enterprises to Fortune 500 companies. The focus of Scotts industry experience has been with industrial distributors. He is a graduate of Baylor University and a member of ASTD and TMI.

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