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<item>  <title><![CDATA[Are You Really Meeting Your Clients Expectations?]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1539</link>   <description><![CDATA[One of the current buzz phrases in sales and marketing is "exceeding the clients expectations."  This is a laudable goal, but one that is seldom met.  And then to top it off, it isnt enough.  If you manage to exceed your clients expectations, you still have only succeeded in meeting half of your obligation to the client.Clients have more than simply expectations during the sale, they also have product or service priorities.  In order to have consummated a quality sale, you must have met both the clients expectations of the sale and their product or service priorities.  Many salespeople, business owners and companies think these are one and the same.  They are not.Lets break these down into two distinct concepts.Expectations:  Every client has certain expectations about the sale.  A client may expect a number of things to happen during the course of the sale:  "	they may expect to be kept fully informed of the progress of the sale"	they may expect any problems or is]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1539</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Developing Client Trust]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1540</link>   <description><![CDATA[Selling is not so much about the features of our products or services--or even the benefits the customer receives.  Rather, it is about our relationship with the customer.  People do business with people they trust.  That does not mean people will not make an occasional purchase of a specific item or service from someone they do not trust, because most people will.  However, those purchases tend to be exactly that-one-time purchases.  To generate consistent, repeat business, to generate high quality referrals and to generate larger, more profitable sales, you cannot rely on the occasional one-time purchaser.  To build a sales business you must develop a book of clients who trust you.Most people will pay a little more, sacrifice a little, or wait a little longer when buying from someone whom they really trust and respect.  The hard part is building the trust and then maintaining the trust.What are the keys to building client trust?1.  Know What You Are Talking AboutCustome]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1540</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Trust, Prospects, And Communication]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1566</link>   <description><![CDATA[What are you doing with those prospects that are in your database that arent ready to purchase yet?  Are you in the process of establishing trust and good will-or are you demonstrating that you arent trustworthy or that you really dont have anything of value to offer?Whether youve considered it or not, everything you send to a prospect communicates your value-or non-value, and your trustworthiness.  Everything you send.  No matter how small.Most salespeople, professionals, and companies will put their long-term prospects into a database and keep in touch with them on a semi-regular basis.  Theyll send a monthly or quarterly newsletter, a "how ya doin, ya ready to buy yet?" email or letter on occasion, and make a phone call once in a blue moon.  Some will inundate the prospect with so much junk mail and junk email that the prospect wonders how to get rid of them.Either way, the prospect is learning about the salesperson or company.  The question is what are they learnin]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1566</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Reviving Prospects Who Disappear Into "the Black Hole"]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1080</link>   <description><![CDATA[Have you ever had hot prospects who suddenly stopped returning your call? Then you know how disconcerting it can be - especially when theyd expressed so much interest in your product or service only days before.At first, you assume their lack of responsiveness is an isolated situation that will quickly self-correct. But after repeated failed attempts to connect, you start to question your own sanity.You could have sworn they were interested, but their current behavior indicates otherwise. And, not wanting to appear too desperate or to come across as a real pest, youre stymied in terms of what your next steps should be.Why They Disappeared As a seller, its always important to analyze what may be causing this behavior before taking action. In my experience, these are the typical reasons why prospects disappear into "The Black Hole." Jill Konrath<li>Theyre totally swamped. Without a doubt, this is the most common. In virtually ever company today, people have way too ]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1080</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Are You A Knower Or A Learner When Selling?]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1073</link>   <description><![CDATA[Are you a knower when selling? When selling to a prospect do you assume that your products and services will solve their problem? Then, as soon as you can, you jump in and tell your prospect all about your products and services and what they will do for them. You feel that if you tell them enough, they will see how great your products and services are and that they will solve their problem. Also when your prospect asks you any question, do you always give some sort of answer, even if you have to guess? You dont want them to think you dont know everything about your products and services because you feel you should know everything. You are afraid your image, in the eyes of your prospect, will be negatively impacted if you dont know the answers to their questions. If you answered yes to either or both of these questions then you are a knower when selling. Unfortunately being a knower when selling has several significant disadvantages as: * a prospect automatically di]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1073</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item>
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