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  <title>SalesResources.com - Sales Proposals Articles</title> 
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<item>  <title><![CDATA[Dont Write That Proposal Until You Ask The Magic Question"]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=799</link>   <description><![CDATA[<P>Have you ever had a potential client ask you to write a proposal or give a presentation only to respond with "Thank you for doing this and well get back to you at some time in the future if we decide to do something"? All that wasted time for nothing.<P>If only youd known they were going to say that before you wasted all that time writing the proposal. If you knew they were going to say this, would you have written the proposal? So how do you find out what they are going to say? The way to find out what they are going to say after you have given them your proposal is to ask them the magic question before you have spent time and money preparing the proposal. Simple really.<P>The magic question is magical for two reasons. Its magical as it transports you both into the future (to the time when they have received the proposal you have yet to write) and its also magical because much of the need for writing the proposal will vanish after you have asked this question.<P>So wh]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=799</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Email Marketing Worth Reading]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=750</link>   <description><![CDATA[Your email is only as good as your subject line. Many studies have shown that the more salesy your subject line, the more likely it is to be headed for the delete bin.<BR><BR>Your subject line is the first glance that tells your prospect or client whether your email is worth reading or not. Dont get fancy, just tell them what your email is about. Sure your client or prospect might delete it if they arent interested but thats OK because they know you have been honest with them. If instead you lure them into the email and they feel tricked, you may be headed for the spam bin and then it is all over.<BR><BR>If you instead briefly tell your prospects and clients what your email is about, even if they are not interested in your message this time your ability to email lives to send a message another day. And that may be the message that nets you a new client.]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=750</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[B-to-B direct mail: Dont get lost in the details]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=645</link>   <description><![CDATA[Seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.  Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesnt matter what color paper you use?if youre mailing to the wrong people with the wrong offer, your campaign is going to bomb. For example, if youre sending a mailing about graphic design software to chief financial officers -- or sending a mailing about financial forecasting software to design professionals, youre betting against yourself with regard to generating sales leads or orders ? no matter how good the copy or offers are. When planning a business-to-business direct mail campaign, first determine your objective. <li>Are you trying to generate sales leads? <li>Are you trying to move prospects along the buying cycl]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=645</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Balancing the Scales]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=605</link>   <description><![CDATA[If youre like most people you are probably working harder and longer than you used to. As a result, finding balance in todays fast-paced world is more difficult than ever before. Yet, a healthy balance has also never been more important. Here are a few strategies that can help:1.      First and foremost, you must love what you do. We spend over a third of our life at work ? doesnt it make sense to enjoy it? I learned many years ago that the more you enjoy your job or work the more successful you will be. Even a high-pressure job is less stressful when you fully enjoy it. I know several people who have high-profile and high-pressure careers but they still maintain a sense of balance because they love their business. Enjoying your work gives you more satisfaction and personal fulfillment. If you find yourself in a job that doesnt motivate or stimulate you, consider making a change. There are lots of great books on the market that can help you discover what type of work you ar]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=605</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item><item>  <title><![CDATA[Effective sales letters.]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=482</link>   <description><![CDATA[One of the weakest areas of poor salespeople is the ability to communicate on paper ? whether it is a letter accompanying a proposal, a follow-up letter after a sales visit, or a letter or memo to a prospect on a new product, service or policy.Communicating on paper is just as critical as spoken words. It may be even more important ? because the words are captured for eternity on paper, while spoken words will most likely be forgotten.There are entire courses, manuals and books on how to write better letters ? so what can I hope to accomplish with 250 words? Only that you re-evaluate your ability to communicate with the written word. Effective communication on paper can accelerate your career and the lack of this skill is sure to hold you back.There are a few guidelines I would like you to consider as you reassess your writing skills in sales.1.	Do you use effective words? 2.	Do you overuse favorite or trite words?3.	Do you write in clich?s?4.	Is your message clea]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=482</guid>   <pubDate>Sat, 31 Jul 2010 06:25:01 CST</pubDate>  </item>
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