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<item>  <title><![CDATA[Trade Shows - Its Good To Go Green!]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1262</link>   <description><![CDATA[Hello class, its good to be back for another lesson! This article will be covering how to "go green" with your exhibiting, or at least "greenish".Fortunately, the world is becoming increasingly aware of the need to be more environmentally conscious. The trade show industry is jumping on the same bandwagon of course, and a significant trend towards "green exhibiting" is quite noticeable.  This is not just a trendy thing to do, but makes a very positive contribution to preserving natural resources and protecting the environment. <b>Printed Materials</b>In the trade show industry, "going green" is often primarily associated with the trade show display exhibitors use, but thats not the only area where you can apply green exhibiting practices. Well cover displays in detail a little later in this lesson, but first well start by discussing a few other areas which can contribute towards greener exhibiting for your company. An area that involves a considerable amount of waste is p]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1262</guid>   <pubDate>Mon, 17 Aug 2009 12:00:00 CST</pubDate>  </item><item>  <title><![CDATA[Surviving And Thriving In This Uncertain Economy]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1263</link>   <description><![CDATA[Hello readers, its great to be back for another lesson. This lesson was inspired by a panel session I was participating in organized by EDPA (Exhibit Designers all Producers Association) on surviving in this economy. Since we all want to survive, this should be a relevant topic for all readers. Whether you are service vendors, trade show producers, suppliers or exhibitors, we are all experiencing the impact of the economy in some way. The big question is, how do we "survive" until the economy improves and how can we contribute towards the economical upswing? As you know, companies are looking at their departmental budgets much closer these days and are trying to figure out ways to cut costs. You probably all feel it; unfortunately a lot of times trade shows are one of the first areas where cuts are being made. Although we know this is often an overreaction, we also know this is due to many companies not making the best of their trade show opportunities. So how do we as an industry a]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1263</guid>   <pubDate>Mon, 17 Aug 2009 12:00:00 CST</pubDate>  </item><item>  <title><![CDATA[Fighting The Fear]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1148</link>   <description><![CDATA[Exhibiting in economically turbulent times is problematic.  Yet the challenge may not lie exactly where you think it does.Its not the falling Dow Jones thats the problem.  Its not the SallP, nor the price of oil.  Its not even the constant reiteration that were headed into the Great Depression II.No.  The problem instead lies in the resultant consumer confidence crisis.  People -- both on an organizational and individual level -- are afraid to buy.  The constant bad news has created a perfect storm of economic turmoil, leaving people frozen in place, uncertain what to do.How do we, as exhibitors, address that fear?The first thing to do is to assess and understand what the changing marketplace actually means to your industry.  Not all sectors are hit equally by an economic downturn, and it is never safe to assume that what is happening to your organization is representative of what is happening in the market as a whole.Before determining an exhibiting strategy, it]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1148</guid>   <pubDate>Mon, 20 Apr 2009 12:00:00 CST</pubDate>  </item><item>  <title><![CDATA[Six Advantages To Virtual Trade Shows]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1145</link>   <description><![CDATA[A virtual trade show is a cross between a webcast meeting and a video game. And its the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be conducted in virtual environments. Thats a market you cant afford to ignore. Like online meetings, a virtual trade show can be simple or breathtakingly realistic. The simplest assemble a series of pages, each one a virtual booth for an exhibitor, plus instant messaging so exhibitors and attendees can talk in real time. The more complex are complete environments like high-level video games or such online worlds as Second Life. In these, each participant controls an avatar. VOIP (voice over internet protocol) can allow you to talk to attendees, and you can easily email brochures or allow attendees to download them. But why bother when face-to-face meetings are so much more satisfying and real? Because virtual trade shows offer s]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1145</guid>   <pubDate>Thu, 12 Feb 2009 12:00:00 CST</pubDate>  </item><item>  <title><![CDATA[Protecting Your Interests: Using Competitive Intelligence Gathering Techniques At Tradeshows To Safeguard Your Bottom Line]]></title>   <link>http://www.salesresources.com/articles/article.cfm?ID=1126</link>   <description><![CDATA["This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin.  "If this is what I think it is, Im pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first show.  "Could you tell me how it works?"The staffer, thrilled at the possibility of selling a piece of equipment that sells for hundreds of thousands of dollars, was more than accommodating.  She answered every question, even the most technical.  When the prospect wanted to take some pictures, she helped him get good shots -- from every conceivable angle.When the prospect left, he had every relevant piece of sales literature.  He also had a dozen great digital pictures, the card of the booth staffer, and a promise that someone from the exhibitors company would be following up directly after the show.However, the attendee didnt let the grass grow under his feet.  His organization was in touch with the exhibitors organizat]]></description>   <guid>http://www.salesresources.com/articles/article.cfm?ID=1126</guid>   <pubDate>Wed, 27 Aug 2008 12:00:00 CST</pubDate>  </item>
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