http://www.salesresources.com/ SalesResources.com is a free sales training portal. http://www.salesresources.com/images/saleslogo.gif http://www.salesresources.com brian@salesresources.com en-us http://www.salesresources.com/articles/article.cfm?ID=1699 http://www.salesresources.com/articles/article.cfm?ID=1699 Mon, 18 Oct 2010 12:00:00 CST http://www.salesresources.com/articles/article.cfm?ID=1661 http://www.salesresources.com/articles/article.cfm?ID=1661 Tue, 31 Aug 2010 12:00:00 CST http://www.salesresources.com/articles/article.cfm?ID=1612 Translate Features into Benefits Sales often get bogged down in detail when a product or service is overly-described in terms of features rather than benefits. A feature is a physical characteristic of a product or service. A benefit is what that feature does for the user. For example, a ]]> http://www.salesresources.com/articles/article.cfm?ID=1612 Thu, 24 Jun 2010 12:00:00 CST http://www.salesresources.com/articles/article.cfm?ID=1614 http://www.salesresources.com/articles/article.cfm?ID=1614 Thu, 24 Jun 2010 12:00:00 CST http://www.salesresources.com/articles/article.cfm?ID=1597 http://www.salesresources.com/articles/article.cfm?ID=1597 Fri, 04 Jun 2010 12:00:00 CST